Effective Date: June 10, 2025
At Dental Payment Solutions powered by Fluid Financial (“we,” “us,” or “our”), your privacy is our priority. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website fluidguestsolutions.com (the “Site”), in accordance with the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and other applicable data protection laws.
By using our Site, you agree to the terms of this Privacy Policy.
Information We Collect
We may collect the following types of personal information:
a. Information You Provide Voluntarily:
- Name
- Email address
- Company name
- Phone number
- Any other information you submit via forms or contact features
b. Automatically Collected Information:
- IP address
- Browser type
- Device type
- Date and time of visit
- Pages visited
- Referring website
c. Cookies and Tracking Technologies:
We use cookies and similar technologies to enhance user experience, analyze website traffic, and improve functionality. You may manage cookie preferences through your browser settings.
How We Use Your Information
We may use the information collected for the following purposes:
To detect and prevent fraud or security issues
To respond to inquiries and provide customer support
To improve and optimize the Site
To send newsletters or marketing communications (with your consent)
To comply with legal obligations
Sharing Your Information
We do not sell your personal information. We may share data with:
Business partners, in cases of mergers, acquisitions, or asset sales (with appropriate safeguards)
Service providers or contractors assisting in business operations (under strict confidentiality agreements)
Legal authorities when required by law
Your Rights Under GDPR
If you are located in the European Economic Area (EEA), you have the following rights:
- Right to access – You can request a copy of your personal data.
- Right to rectification – You can request corrections to inaccurate data.
- Right to erasure – You can request we delete your personal data.
- Right to restrict processing – You can limit how we use your data.
- Right to data portability – You can receive your data in a structured, machine-readable format.
- Right to object – You can object to processing for direct marketing or legitimate interests.
To exercise these rights, contact us at [email protected].
Your Rights Under CCPA
If you are a California resident, you have the right to:
- Know what personal information we collect and how we use it
- Request deletion of your personal information
- Opt-out of the sale of personal information (Note: we do not sell data)
- Non-discrimination for exercising your privacy rights
To submit a CCPA request, email us at [email protected].
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, comply with our legal obligations, and enforce our agreements.
Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
International Transfers
If you are outside the United States, please note that your information may be transferred to, stored, and processed in the U.S., where our servers are located. We take appropriate steps to ensure your data is protected.
Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. Please review their privacy policies independently.
Children’s Privacy
Our services are not directed to children under 16, and we do not knowingly collect information from anyone under 16.
Changes to This Policy
We may update this Privacy Policy from time to time. The “Effective Date” at the top will reflect the latest version. Continued use of our Site signifies acceptance of any changes.
Contact Us
For questions or to exercise your rights under this policy, contact: